MENU    

Magic Words: “They are lucky to have you!”

September 10, 2014

It should be the goal of any salesperson or account manager to leverage their work with an existing client as a way to get introductions to others within the same company and/or with prospects. In fact, requesting introductions from your clients and/or network can be a simple & low cost/high value “get” when they are asking you to do something that may be outside the scope of your current agreement.

Recently, the Global Head of Sales & Marketing for one of our clients introduced McCrory & Company to another company that he felt we could help Рin this case to refine their messaging and then execute an inside sales campaign for a new vertical that they planned to target. As a follow-up, we reached out to the executive that referred us, to update him on the work that we were now doing. He thanked us for the update and then said this:

“They are lucky to have you – another sales executive should be calling you, as they are looking for help as well.”

These are magic words indeed. Let’s all earn the right to hear them often!

previous post: The Collaborative Sale, a new book about the buyer-driven world
next post: White Paper- The World of Buyer 2.0 is Here… is Your Sales Organization Adapting?