BUILD CONFIDENCE TO SUCCEED
With unmatched experience, and leveraging best-in-class training from Richardson & Challenger, McCrory is a leading provider of sales consulting & tailored training to help position your sales & client development professionals as Trusted Advisors
Who We Are
We are experienced sales and sales management professionals that equip revenue teams with the confidence to win. We do this by helping sellers lead high-value customer conversations & demonstrations that drive action and win more opportunities. McCrory & Company is a partner of Richardson + Challenger, meaning that we leverage powerhouse sales methodologies that are grounded in Consultative Selling, Solution Selling and Challenger sales approaches. We help sellers outperform – confidently and consistently. Through tailored learning, experienced facilitators, data-driven insights and ongoing reinforcement, we ensure the training sticks – giving Revenue Leaders the scale and impact they need.
Proud to be an official partner of Richardson + Challenger
OUR NEXT EVENT
July 14, 2025
July 14-17 Consultative Opportunity Pursuit Virtual “Open” Workshop
Why Consultative Opportunity Pursuit (agile evolution of Solution Selling)? After years of volatility and massive change in the buying/selling landscape, it’s time for selling to hit its stride. To win,…
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OUR EXPERTISE
FORECASTING
We help make accurate forecasting & achieving revenue goals less challenging for organizations.
SALES PRODUCTIVITY
We arm salespeople with the skills, knowledge, confidence & awareness of the buyer’s journey to help move any “opportunity” to a win.
RESOURCES
We support Sales Leadership & Salespeople with the tools, coaching support and ongoing thought leadership to ensure consistent & long-term sales effectiveness
LATEST NEWS
Mission Statement
Delivering Confidence
With unmatched experience, and leveraging best-in class training from Richardson & Challenger, McCrory is a leading provider of sales consulting & tailored training to help your sales & client development professionals position themselves as Trusted Advisors.
We are McCrory
McCrory offers tailored solutions to meet the specific needs of your sales or client development organization. While leveraging proven skills & knowledge training across Richardson’s Connected Selling Curriculum, we are able to tailor the content to your specific needs, including role, products/services & vertical because we focus not on what your are selling, but instead on what you are solving.
PARTNERS OF MCCRORY
Redefining the future of sales
About Richardson Sales Performance
Richardson is how leading sales organizations around the world are getting better results from their investment in sales training. For far too long, companies have had to deal with a big disconnect between their training and their real results in the field. We connect metrics to behaviors, training to outcomes and sellers to their best performance.
About Challenger
Challenger is the global leader in training, technology, and consulting to win today’s complex sale. The company delivers a comprehensive portfolio of solutions to sales, marketing and customer service teams. Challenger’s training and consulting is provided through in-person workshops, eLearning and workflow tools, diagnostic and assessment offerings, and other sales acceleration modules. Challenger’s solutions help enterprises adopt, develop, communicate and implement more effective commercial strategies on a global scale.
WHAT OUR CLIENT SAYS
Our sales progress year-to-date is better than it has ever been, growing the business by 10% over last year. Our backlog going into next year is at an all time high, exceeding our best year by over 50%. The pipeline is full with well qualified leads and the sales pipeline process (qualifying leads, tracking opportunities through the funnel and getting to power) is a natural part of our culture here. While there are always many ingredients to success, I just wanted to let you know that McCrory & Company is a part of these successes. Thanks for your help, patience and support and I look forward to your continued work with us this year!
Brad Paulsen
Chief Development Officer
GET IN TOUCH WITH US
Have questions or need help building and maintaining high-performance sales organizations? Fill out the form below, and our team will reach out to you promptly.