Our Team

Phil McCrory

Founder and President

Since starting McCrory & Company in 1990, Phil McCrory has worked with sales executives and client development professionals with hundreds of firms, including some of the top organizations in the world.

McCrory has been recognized by his Solution Selling® peers and his clients as the top sales consultant and trainer in the Solution Selling® organization.

Prior to founding McCrory & Company, Phil spent 13 years with First Union Corporation (now Wells Fargo) in Charlotte, NC. For the first seven years, he served as a salesperson and sales manager, working with companies in the U.S. and Europe. During the last six years with First Union, McCrory was Vice President of the Commercial Market Group, where he developed marketing strategies to target the corporate marketplace. McCrory also served as the liaison between the bank’s line units and automation/operations. In this capacity, he helped determine which systems were needed to solve the bank’s business problems and meet their strategic objectives.

McCrory received both his bachelor’s and master’s degrees in business administration from UNC-Chapel Hill.

Steve Hurleigh

Senior Consultant and Instructor

Steve Hurleigh’s primary areas of focus with McCrory & Company clients are: improving communication lines between management, sales managers, and teams; defining sellers’ and managers’ natural strengths and weaknesses and identifying how they could enhance or jeopardize the organization’s sales process, and properly aligning sales teams.

Hurleigh’s professional experience brings a unique level of capability to McCrory & Company. The majority of his career was spent in the investment banking and financial services industry. During his more than 25 years in that industry, his roles included sales, sales management, and product origination. Much of that time was spent with legacy First Union/Wachovia Capital Markets, where he served as Managing Director. In that role, he managed teams selling municipal debt products, public finance solutions, and taxable fixed income products. He also served for a period as the firm’s regulatory principal.

From 1998 through 2002, Hurleigh served as the Business Development Director and Manager of the Financial Services Group for Sales Performance International. This experience provided Steve with extensive insight into the myriad applications of Solution Selling®.

Hurleigh received his bachelor’s degree from Villanova University and his master’s degree from Long Island University’s Roth Graduate School of Business. He has served on several boards and committees within the financial services industry, including the Federated Investors Banking Products Advisory Board and the Securities Dealers of the Carolinas Board (for which he was President).

Kevin Anderson

Senior Consultant and Instructor

Kevin Anderson is a seasoned professional with a passion for enhancing communication and confidence among sales teams.

With over a decade of experience, Kevin’s career has included senior leadership roles in fortune 500 companies as well as startups, where he played a pivotal role in driving sales initiatives and fostering a culture of continuous improvement. Notably, he spearheaded the creation of a comprehensive sales education series during his time at Jones Lang LaSalle.  Prior to that, Kevin contributed to the growth and success of multiple proptech startups that collectively raised over $200 million in funding.

Prior to his professional endeavors, Kevin distinguished himself both academically and athletically. While completing his bachelor’s degree in Finance from Rutgers University, he represented the university in three NCAA National Golf Championships.

Mac Winslow

Senior Consultant and Instructor

Mac Winslow is a seasoned sales and marketing professional with deep life sciences and healthcare expertise. He is also highly skilled in Sales Process Optimization, Team Structure and Development, Performance Management, and Go-to-Market Strategy. Mac’s extensive background in healthcare, life sciences, clinical trials, and outsourced services positions him as a specialist in navigating complex markets. His insights and strategies have been applied in practical settings to drive growth and operational efficiencies in highly regulated environments.

With a career highlighted by roles at leading global sales & marketing teams as well as  projects requiring a nuanced understanding of market demands & regulatory landscapes, Mac has proven his ability to deliver results that enhance top and bottom lines. His work includes significant experience with market segmentation, targeting, and positioning, helping businesses effectively reach and engage their desired audiences. Mac’s approach is always tailored, leveraging his expertise to meet specific client needs, whether they are startups needing direction or established entities seeking to optimize their operations.

Mac received his BS and MBA from North Carolina State University.

Bridget Meehan

Senior Consultant

With a professional career spanning both sides of a sales call, for the past 17 years Bridget has served as a “sales swat team” for her clients.  Due to her unique perspective and the rigorous process she has developed, clients across multiple industries have hired Bridget to help with the following:

• Test assumptions around value propositions, addressable markets & entry points
• Develop and test sales messaging to optimize and accelerate outbound prospecting & sales
• Serve as an additional sales resource to identify, qualify and advance sales prospects through the pipeline

As a result, clients have been able to make informed decisions around product positioning & market opportunities while also filling the top of their sales funnels & building qualified sales pipelines.

Bridget received her BBA in Marketing Management from Baruch College, New York, New York.